one event with a global reach

Bll will reach a truly international audience on six continents with a single high-profile event. It will engage a diverse cross section of society including industry professionals, students in education and the wider public. The teams that are expected to participate will be based in the international markets where our sponsors operate their businesses. Bll2009 will be multi-lingual and multi-cultural as well as being multi-discipline. It offers an unprecedented opportunity for sponsors to benefit from the widest possible media coverage.

post event legacy

Bll2009 is an extraordinary event that is expected to achieve many world firsts, bests and largest accolades. This will result in an extended shelf-life that will keep the event in the domain long after it has been staged to the benefit of our sponsors. The colossal amount of content created during the event will be made available via the Bll website and used for future research projects. Sponsors will derive benefit from the Bll legacy including possible 'special feature editions' published by leading industry journals after the event.